With
experience in sales promotion, television, and international event
management, Verb is one of the country's most successful executives for new
program "start-ups."
As founder and president of
ACTION Sports
America, he has developed and managed sales
promotions involving all the major pro leagues and college conferences. In
1997, Verb began the international marketing of the "World's Largest JerseyTM"
and the "Hot Dog LauncherTM"
promotions. In 2001, the company added the ‘BIG BALLS’ fan interactive
promotion and FANZONES Personalized Jerseys. In 2004, Verb moved to Las Vegas
and began to develop the Las Vegas International Cycling ChampionshipTM,
The Ultimate 3on3 Basketball Challenge, and took on Pepsi and Genesco Sports as clients.
He has served as a consultant to the Miss America Organization,
KCBS Barbeque competitions, Billiards Congress of America (BCA) and individual
clients who seek professional sports franchises, retail [FANZONES] and mall
customer loyalty programs, event creation and execution in addition to
producing commercials and video presentations.
In January, 2001, ACTION Sports America created and managed the
Atlantic 10 ShootOut -- believed to be the first interactive student body
event tour for an NCAA athletic conference and its members and students.
Verb spent 5 years with Global Television Sports, departing as
president in October, 1994. At Global, Verb produced three-day weekend
basketball (NBA's "Hoop-It-Up") and volleyball ("Volleyball Blast") festivals
in New York, Philadelphia, Washington, and Baltimore. He added exposure and
grandness to the large-scale grassroots participation events with regional
television.
Developing new business at Global, Verb established and managed
sales promotions and nationwide new-product launches for Reebok and Nintendo.
By using creative approaches, he gained first-time national network exposure
for the U.S. Olympic Kayak & Canoe Trials and the Penn Relays. For his client,
Herman's World of Sports, he televised the "American Athletic Games" from New
York's Central Park and created the "New York One-on-One Basketball
Challenge".
Prior to joining Global, he was a Director of the inaugural
Tour de TRUMP; the country's largest cycling event, supervising the
five-state, 13-city race.
With Raycom Sports, the country's largest sports TV syndicator,
Verb developed the company's promotion and PR division. In 1986, he was
instrumental in the development of the Arena Football League (AFL).
In 1978, Verb helped start the Major Indoor Soccer League (MISL)
and, after five years in the League office, established attendance and revenue
records as President and CEO of the league's Chicago franchise. During his
six-season tenure, the Chicago Sting won an outdoor league championship, while
Verb produced two league All-Star Match spectaculars, formed a five-state TV
network, and created the area-wide Chicago Tribune Youth Soccer Tournament.
Involved in soccer for a decade, Verb was associated with all levels of the
sport from youth to international games.
The Temple University graduate began his professional career as
a sports writer and editor for the Philadelphia Inquirer, Philadelphia Daily
News, and Washington Post News Service.
