The Flyers Jersey placed on the statue of William Penn is the end result of a month-long sales promotion to create foot traffic for an Action Sports America retail client.

To celebrate the Flyers re-entry into the playoffs, Philadelphia Mayor Ed Rendell asked Modell's Sporting Goods to provide a giant-size Flyers jersey to fit the Penn statue -- 565-feet above the street atop City Hall. The World's Largest Flyers Jersey was placed on the statue for the Stanley Cup Finals.

Incredible publicity included local & national TV, USA Today front page exposure, and local & wire service print coverage.

Prior to the Finals, the Jerseys appeared throughout the city at high traffic areas, malls & Modell's stores. At these appearances, fans signed the Jerseys -- over 76,000 signatures wished the team well. In addition, the Jersey promotion also included:
> "Spot The Jersey" radio contest
> Daily appearances on Fox TV Morning Show
> Sign-ups for Modell's MVP Program